Thursday, March 17, 2011

Some Vital Pointers for Event Marketing Companies to Increase Attendance

Initially, when event management was introduced, people didn't have the slightest idea of it. As a result of this the headcount for the total number of participants together with the viewers were quite less. Gradually as the popularity of this concept grew, the total number of event marketing companies also increased. Today the main goal of these agencies is how to increase the total number of participants to reach the capacity of the program. In most of the cases it has been seen that organizers stop accepting registrations after sometime for those events whose passes sell like hot cakes. However, in most of the cases, there remains plenty of room for further participants to join in.
Based on the type of programs that need to be organized, different event marketing companies adopt varied event marketing strategies. However, there are certain tips that can help such organizers to increase the total number of participants for any program:
  • Get attractive deals in good restaurants and for various services: This is one of the best option to increase the number of participants for your event. If you are an event marketer and wish to get the maximum number of participants for your program, then try to offer attractive discounts in various restaurants or for various services. According to experts it is always better to offer some sort of incentive to those who wish to visit your program. You will come across many companies who are willing to advertise their products and their business for a small scale discounts.
  • Try to send whitepaper or e-books together with registration: Things like e-books and whitepaper are important documents that can be utilized by a lot of people. Once you manage to get the permission to use them, you can easily send them along with the registration. It is good to know that giving something valuable to your participants not always involves huge sums of money. On top of that if these small things can help you get more people to visit your program then there can be nothing like it.
  • Provide an option for people to enter the name of another person who would be interested: Whenever someone registers for your event, there are high chances that he knows another person who would be interested to visit along with him to the event. In such cases, provide an additional box in the online registration form where they can mention the name of the person who would be interested. If possible, also put-in additional boxes where the entrant can enter the phone number and other contact details of the other person. This way you would be able to send an e-mail or an SMS to that person, inviting to register.
  • Utilize the various testimonials from past programs: You can always make use of the testimonials from past programs for your present event. However, it is better to seek permission from the person, who had written the testimonials, before using it.
event management companies/a> are quite a few in number, and each offer different types of services at variable rates. So if you have never been to a program before, which has been organized by one such agency, then use Event2Mobile on your handheld and book passes for the program.

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